Your About page is the perfect opportunity to introduce what you're doing with your blog -- and why it matters -- to your audience. In About Page 101: Making Them Care, we looked at getting the basics right in terms of knowing what you're trying to do, telling a compelling story, keeping things brief, and writing in a style that doesn't come off as more stilted than your Uncle Joe's wedding party dance moves.
Another useful post with tips and hints on how to keep your writing short, sharp and pithy.
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- About Page 201: The Meat Grinder (colouroutthelines.wordpress.com)
